As you know, I love food. I love to talk about food. I love to make food. I love to help people find foods that they enjoy. Right now, I am in love with researching different ways in which foods are processed and how that processing affects the flavor and/or nutrition of the food. I do this for no other reason than it interests me. I don’t get paid to do this. It is something that I enjoy learning about and I love passing on new information when I learn about it. Most recently, I have learned about a processing method that does not apply heat, helping to maintain the integrity and the flavor of the original food. Keeping the flavors alive is important in food. Am I wrong? I dare you to tell me I’m wrong. (I know I’m right. 😉 )
Case in point:
There’s a new juice on the block these days. It’s from Evolution Fresh and when I did a side-by-side taste comparison of their orange juice with another brand of high-quality orange juice, I was impressed. (And it takes a lot to impress me where orange juice is concerned because, well, orange juice does not impress me. Juice in general does not impress me.) The first juice was…juice. It tasted just like most any orange juice I have ever had. It’s just juice. And then I tried the Evolution Fresh juice. It was a classic double-take reaction. I did not expect what I tasted. What I tasted was real. It was fresh. It was like the juice my son labored over for 30 minutes one morning, squeezing every orange in the house, just to serve me freshly squeezed orange juice. At the first sip, I had to know more. How did they do it? How did they make this juice that was like actually biting into an orange?
The answer is simple. They don’t heat it. Never. The fresh juice is cold pressed from the fruit, and to process the juice for commercial packaging and sale, it goes through High Pressure Processing. The juice is never heated. And the heat is what kills the vitamins, the enzymes, the FLAVOR of your foods and juices.
I have tasted several more of these juices now, and each one, even the Essential Vegetable, had such an explosion of flavor that I knew I had to make sure people knew about this new company and the amazingness they have to offer.
I really could go on and on about this. But I’ll save it for another post, another day. If you have a chance to check out Evolution Fresh in your neighborhood, you really should. I want to know what you think!
*This is not a paid advertisement. This is just me, really excited about a new thing I tried, and new information I’m learning! 🙂